Lead Developer Advocate, SQL & Analytics Workloads

Salary: £38,000 - 78,000 per year

Requirements:

• 5+ years of experience in developer advocacy, developer relations, technical evangelism, solutions architecture, developer education, or a similarly hands-on technical role.
• Proven experience operating as a senior individual contributor with significant ownership, influence, and cross-functional leadership.
• Demonstrated success driving adoption for developer platforms, data products, analytics products, or technical ecosystems.
• Strong hands-on proficiency in SQL and Python.
• Deep familiarity with modern data and developer workflows, including analytics engineering, data transformation, orchestration, APIs, SDKs, notebooks, BI tools, and cloud data platforms.
• Strong understanding of SQL-centric developer workflows, including data modeling, query optimization, semantic layers, transformation frameworks, governance, observability, and dashboard or analytics consumption patterns.
• Experience building demos, prototypes, reference apps, or production-oriented examples for analytics, BI, data applications, or modern data stack use cases.
• Ability to explain complex technical topics clearly to audiences ranging from highly technical builders to broader developer communities.
• Strong public portfolio of technical content such as talks, workshops, blog posts, videos, code samples, open source projects, or community programs.
• Experience growing and engaging developer communities through authentic participation and useful technical resources.
• Excellent communication and storytelling skills, with the ability to turn complex workflows into clear, actionable education.
• Strong product instinct and the ability to identify where developer friction maps to roadmap priorities.
• Track record of effective partnership with product management, engineering, product marketing, solutions engineering, customer success, and field teams.
• Bias for action, strong ownership, and comfort operating in ambiguous, fast-moving environments.
• Experience with Snowflake, dbt, Airflow, BI platforms, semantic layers, or adjacent cloud data platform ecosystems.
• Experience creating technical enablement for SQL developers, analytics engineers, or modern data teams.
• Familiarity with open source data tooling and developer workflows.
• Experience organizing hackathons, meetups, ambassador programs, or contributor communities.
• Background as a software engineer, data engineer, analytics engineer, solutions architect, or developer educator.

Responsibilities:

• Define and drive our developer advocacy strategy for a key Snowflake domain spanning SQL development, analytics workflows, and the modern data stack.
• Align advocacy priorities with product goals, adoption opportunities, and measurable business outcomes.
• Identify the highest-value technical narratives, workflows, and proof points that will accelerate developer adoption and trust.
• Create high-quality technical content including tutorials, quickstarts, blog posts, videos, workshop materials, code samples, and opinionated best-practice guides.
• Design and maintain production-grade reference implementations and demos that show how to use Snowflake for real-world analytics, BI, data transformation, and application development workflows.
• Create practical enablement assets that help developers go from first use to production, including onboarding paths, architecture patterns, and how we built this examples.
• Define and scale the enablement experience for Snowflake developers working across SQL, data modeling, analytics engineering, dashboards, pipelines, governance, and performance optimization.
• Create documentation, samples, walkthroughs, and adoption assets for workflows across SQL, ELT/ETL, dbt, orchestration, semantic modeling, BI, and analytics application development.
• Partner closely with product, engineering, and field teams to identify high-value use cases, develop technical assets, and continuously improve developer workflows.
• Represent Snowflake at conferences, meetups, workshops, hackathons, webinars, and community events through compelling talks and hands-on demonstrations.
• Engage meaningfully in developer communities across GitHub, Stack Overflow, Slack, Discord, Reddit, and other relevant channels.
• Establish thought leadership in SQL development, analytics engineering, developer experience, and data application architecture.
• Serve as a trusted internal advocate for developers by synthesizing feedback from customers, community members, partners, and field teams.
• Translate recurring friction points, workflow gaps, and adoption blockers into actionable recommendations for product and engineering teams.
• Influence product direction by grounding internal decisions in real developer behavior, technical constraints, and market needs.
• Partner with product marketing, sales, solutions engineering, education, and customer teams to scale successful narratives, demos, and programs.
• Design and run workshops, technical events, and hands-on enablement programs that drive meaningful engagement and product adoption.
• Define and track metrics for content effectiveness, developer engagement, community growth, and downstream adoption, then use those insights to continuously improve programs.

Technologies:

• AI
• Airflow
• Architect
• Cloud
• ETL
• GitHub
• Marketing
• Python
• SQL
• Slack
• Snowflake
• dbt

More:

At Snowflake, we are powering the era of the agentic enterprise and seeking AI-native thinkers who are energized by the opportunity to reinvent how they work. We value low-ego individuals who thrive in dynamic, fast-moving environments and take an experimental mindset to solving problems. As a Lead Developer Advocate, you will serve as a critical bridge between our product and engineering teams and the global developer community, helping us redefine how work gets done. You will help shape the technical narratives, examples, and workflows that drive adoption of Snowflake for SQL and analytics workloads, working across product, engineering, community, and go-to-market teams on highly visible, high-impact initiatives. We value technical excellence, customer obsession, thoughtful craftsmanship, and speed. Our locations for this role include London, Berlin, and Warsaw, and the role is hybrid and full time.

last updated 34 week of 2026