The British job market has its own set of standards and expectations for CVs. This comprehensive guide will help you create a professional UK CV that meets British employer expectations and passes ATS systems used by UK companies.
Understanding the UK CV Format
In the United Kingdom, the document used for job applications is called a "CV" (Curriculum Vitae), not a resume. While similar in purpose to an American resume, UK CVs have distinct characteristics.
Key Characteristics of UK CVs
- Length: Typically 2 pages (A4 paper size)
- Terminology: Use British English (organisation, colour, analyse)
- No photo: Generally not expected (unlike continental Europe)
- Personal statement: A brief profile at the top
- References: Can include "References available upon request"
UK CV Structure
1. Personal Details
Include at the top:
- Full name
- Town/City and County (full address not required)
- Mobile phone number (use UK format: 07XXX XXXXXX)
- Professional email address
- LinkedIn profile
Optional: Date of birth (increasingly omitted to prevent age discrimination)
Do NOT include: Marital status, National Insurance number, nationality (unless relevant to visa sponsorship discussions), or photo.
2. Personal Profile/Statement
A 3-5 sentence paragraph summarising:
- Who you are professionally
- Key strengths and expertise
- Career goals
Example:
"Experienced Marketing Manager with over 8 years' experience developing and executing digital marketing strategies for FTSE 100 companies. Proven track record of increasing brand awareness and driving revenue growth through innovative campaigns. Seeking a senior role where I can lead a dynamic marketing team and contribute to business expansion."
3. Key Skills
A dedicated section highlighting your core competencies, often in a bulleted or column format:
- Digital Marketing & SEO
- Team Leadership & Development
- Budget Management (£2M+)
- Data Analysis & Reporting
4. Employment History
For each position, include:
- Job title
- Company name, Location
- Dates (Month Year - Month Year)
- Brief company description (one line, if not well-known)
- Key responsibilities and achievements
Writing Effective Achievement Bullets
UK employers appreciate measurable results. Use British currency (£) and UK-specific metrics:
- ✅ "Increased annual turnover by 25%, generating £1.2M in additional revenue"
- ✅ "Managed team of 8 across London and Manchester offices"
- ✅ "Reduced operational costs by £500K through process optimisation"
- ❌ "Responsible for marketing" (too vague)
5. Education & Qualifications
List in reverse chronological order:
- Degree and Classification (e.g., BSc (Hons) Business Management, 2:1)
- University name and location
- Graduation year
- A-Levels and GCSEs (typically only for recent graduates)
UK Degree Classifications
- First Class Honours (1st) - 70%+
- Upper Second Class (2:1) - 60-69%
- Lower Second Class (2:2) - 50-59%
- Third Class (3rd) - 40-49%
6. Professional Qualifications & Training
Include UK-recognised certifications:
- CIPD (HR professionals)
- ACCA, CIMA, ACA (Accountants)
- Prince2, APM (Project Managers)
- CIM (Marketing)
7. Additional Sections
- Interests: Brief mention of relevant hobbies (more common in UK CVs than US resumes)
- References: "Available upon request" or include names with permission
ATS Optimisation for UK Companies
UK companies increasingly use ATS systems. Optimise your CV with relevant keywords:
Keywords UK Recruiters Search For
General
stakeholder management, project delivery, cross-functional teams, continuous improvement, commercial awareness, strategic planning, change management, business development
Technology
Python, JavaScript, AWS, Azure, Agile, DevOps, CI/CD, data analytics, machine learning, cloud computing
Finance
financial reporting, FRS 102, IFRS, management accounts, VAT returns, year-end close, audit preparation, Sage, Xero, budgeting
Marketing
digital marketing, SEO, PPC, Google Analytics, content strategy, social media, email marketing, brand management, campaign management
UK-Specific Formatting
- Use British English spelling (organisation, programme, centre)
- UK date format: Day Month Year (15 January 2024)
- Currency in pounds (£)
- A4 paper size (not US Letter)
- Postcode in location (e.g., Manchester, M1)
UK CV Example Structure
SARAH JOHNSON Manchester, M1 | 07700 900123 | [email protected] linkedin.com/in/sarahjohnson PERSONAL PROFILE Results-driven Marketing Manager with 8 years' experience leading digital marketing campaigns for B2B technology companies... KEY SKILLS • Digital Marketing Strategy • Team Leadership (15+ direct reports) • SEO/PPC Campaign Management • Budget Management (£2M+) • Marketing Automation • Data-Driven Decision Making EMPLOYMENT HISTORY Marketing Manager TechCorp Ltd, London | January 2021 - Present Leading B2B software company with £50M annual turnover. • Developed and executed digital marketing strategy increasing lead generation by 150% • Managed £1.5M marketing budget across digital and events • Led team of 8 marketing professionals across UK offices • Implemented HubSpot CRM, improving conversion rates by 40% Senior Marketing Executive Digital Agency Group, Manchester | June 2017 - December 2020 • Managed client accounts worth £500K annually • Delivered SEO campaigns achieving page 1 rankings for 50+ keywords EDUCATION BSc (Hons) Marketing Management, 2:1 University of Manchester | 2017 CIM Professional Diploma in Marketing | 2019 ADDITIONAL INFORMATION Interests: Marathon running, volunteer mentor for marketing graduates References: Available upon request
UK vs US: Key Differences to Remember
| Element | UK CV | US Resume |
|---|---|---|
| Name | CV | Resume |
| Length | 2 pages | 1-2 pages |
| Paper | A4 | US Letter |
| Dates | 15 January 2024 | January 15, 2024 |
| Spelling | British (organisation) | American (organization) |
| Personal Profile | Common | Professional Summary |
Conclusion
Creating an effective UK CV requires understanding British employer expectations: appropriate length, British English, relevant keywords, and proper formatting. Focus on achievements, quantify your impact with pounds sterling, and ensure ATS compatibility.
Ready to create your UK-optimised CV? Our CV builder automatically formats your document for UK standards and suggests keywords that British recruiters and ATS systems look for.



