Data & Analytics Partner

Salary: £49,000 - 77,000 per year

Requirements:

• Exceptional experience leading data and analytics in a consulting or agency environment, including setting up client teams and operating models.
• Belief in the value of data-driven marketing and AI to deliver results.
• Experience building relationships with clients at all levels, from junior stakeholders to C-suite, and navigating complex personalities.
• Ability to unite people across a broad range of skill sets around a clear brief or goal and deliver excellent client work.
• Strong presentation and active-listening skills, with the ability to turn client needs into clear actions.
• Passion for data-driven marketing and for following trends to develop impactful work for clients.
• Significant experience scoping, resourcing, and developing commercial proposals.
• Knowledge of data and analytics technologies across the marketing and digital ecosystem, including media, commerce, social and digital platforms, CRM, and loyalty.
• Knowledge of analytics solutions and how AI can be applied in marketing to drive growth; a technical analytics background is advantageous.
• Good appreciation of data strategy consulting, including data landscapes, data management, governance, roadmaps, and use-case development.
• Good appreciation of analytics and AI, including segmentation, predictive modelling, measurement and reporting, AI marketing applications, and product development.
• Good appreciation of marketing technologies, including data cloud solutions, clean rooms, analytics and reporting tools, CDPs, CRM and marketing automation, and AI technologies.
• Good appreciation of marketing operations, including operating models, process design, governance, data culture and skills development, client enablement, and business change.

Responsibilities:

• Lead the setup and onboarding of a new client, building a trusted partnership and connecting teams across VML and WPP to deliver services and solutions.
• Set up and lead a client-oriented team of data, technology, and business consultants, analysts, and engineers; oversee onboarding plans and manage team workload.
• Direct and motivate the team to achieve its goals and deliver high-quality client work.
• Act as a strategic partner and advisor, helping clients use data, martech, analytics, and AI to achieve their goals and improve effectiveness and efficiency.
• Develop Data & Analytics consulting proposals and methodologies covering data, marketing technology, AI, and operations, including processes, skills, culture, and business change.
• Develop data, AI, martech, and adtech transformation roadmaps, measurement frameworks, and associated operating models.
• Lead analytics and data science solutions, including customer analytics, digital analytics, business intelligence, and AI applications.
• Share thought leadership and best practices with clients and colleagues across VML.
• Work with clients to diagnose and solve challenges, support their data and AI vision, and put it into action.
• Drive client success and satisfaction.
• Lead the data and analytics contribution to new-business pitches, developing proposals and presentations.
• Identify ideas and opportunities to grow existing clients and extend our data offering to clients working with us in other disciplines.

Technologies:

• AI
• Business Intelligence
• Cloud
• CRM
• Support
• Marketing
• Network
• Web

More:

We are VML, a global creative company combining brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, we work across more than 55 markets and are part of WPP, which brings together media intelligence, data, creativity, production, enterprise solutions, and strategic counsel. In this role, you will lead an integrated Data & Analytics team spanning measurement and reporting, predictive modelling, and data strategy solutions across media, CX, CRM, and more. We use a hybrid approach, with teams working in the office an average of four days a week; accommodations or flexibility can be discussed during the interview process. We are an equal opportunity employer committed to a respectful culture where everyone belongs and has equal opportunities to progress.

last updated 39 week of 2026