Salesforce Marketing Cloud Manager

Salary: £75,000 - 80,000 per year

Requirements:

• We have genuine product ownership experience within Salesforce Marketing Cloud, not just using it as part of a wider marketing role.
• We have strong hands-on experience with Salesforce Marketing Cloud or a comparable enterprise platform such as Marketo.
• We have experience owning a complex SFMC product or service across multiple brands, business units, or markets.
• We have a background in B2B marketing, ideally within a matrix organisation.
• We have experience managing complex customer journeys involving lead nurture, opportunity acceleration, upsell, cross-sell, and retention.
• We have a strong understanding of SFMC architecture, automation, and journey design.
• We have experience working with CRM, data, and commercial teams.
• We have a commercially minded approach focused on pipeline, conversion, and revenue.
• We have experience managing or mentoring a team.
• Salesforce Pardot experience alone is not enough; we have enterprise-level SFMC or equivalent platform experience.

Responsibilities:

• We own SFMC end to end, including Journey Builder, Automation Studio, Contact Builder, Data Extensions, and Email/Mobile Studio.
• We lead the roadmap, governance, and ongoing development of the SFMC platform.
• We design and build complex customer journeys across acquisition, conversion, cross-sell, retention, and partner/referrer activity.
• We develop lifecycle strategies across the full customer journey from lead and MQL through to opportunity, revenue, and advocacy.
• We build sophisticated journey logic including triggers, decision trees, suppression, and exit criteria.
• We use customer data, intent, behaviour, and propensity to deliver more personalised communications.
• We develop and optimise cross-sell and customer growth programmes.
• We work closely with Sales, RevOps, Data, and wider Marketing teams.
• We own journey analytics and reporting, measuring commercial impact rather than simply engagement.
• We set best practice and governance standards across the group.
• We lead and develop a small team, setting objectives and driving performance.
• We keep on top of deliverability, sender reputation, and evolving email best practice.

Technologies:

• Cloud
• CRM
• Marketing
• Matrix
• Mobile
• Pardot
• Salesforce
• DevOps
• Product Owner

More:

We are a growing, multi-brand professional services group with ownership across 23 business units, offering significant scope to build, improve, and standardise how Salesforce Marketing Cloud is used across the wider organisation. This is a hybrid and flexible role with a £80,000 salary plus performance-related bonus, along with a professional development and learning budget, pension and healthcare options, and the opportunity to work in a fast-paced, commercially focused environment where we can genuinely shape the customer journey function and drive growth and revenue.

last updated 32 week of 2026