Brand Strategist

Salary: £? - ? per year

Requirements:

• 5+ years of experience across brand strategy, management, and protection within a technology, platform, or consumer-facing business where the brand operates across multiple channels, products and services
• Experience working across organisational boundaries with product teams, legal, communications, and policy teams, with examples of turning brand principles into practical guidelines that non-brand specialists can use
• Experience of brand protection and enforcement, including trademark fundamentals, IP monitoring, and how to escalate and resolve brand misuse across digital and physical channels in partnership with legal counsel
• A proven track record of strategic work with strong creative instincts and the ability to work alongside creative leaders and evaluate design outputs against brand positioning with authority
• Demonstrable measurable impact, whether building a governance framework from scratch, reducing infringement rates, or improving cross-channel consistency
• Confident communicator and influencer who has presented brand strategy to senior leadership, written clear policy and guidance, and brought sceptical stakeholders on board with a brand decision

Responsibilities:

• Lead the strategy, protection, and positioning of our unique brand
• Provide the strategic foundation our work is built on
• Define positioning and protect the integrity of the brand
• Ensure that wherever a user encounters a government service, the experience feels joined-up, credible, and designed with them in mind

Technologies:

• Support

More:

We are seeking an experienced Brand Strategist for a 9-month hybrid role based in London, working with our public sector client. The role is SC cleared, and the successful applicant can start on BPSS while SC is being transferred, with active or lapsed SC required. You will join our team to support brand strategy, protection, and positioning, helping ensure our brand experience is consistent, credible, and user-focused across government services.

last updated 35 week of 2026