Trade Growth Lead (Maternity Cover)

As our next Trade Growth Lead (Maternity Cover), you’ll own the growth journey from first touch through to first monetisation. Sitting within our Trade Experience product team, you’ll work cross-functionally with Product, Engineering, Design, Performance Marketing, CRM, and Commercial teams to help shape the future of how trades join and grow with Checkatrade. This is a high-impact role at the centre of one of the company’s most important strategic growth bets.

Forget long lists, here’s what you’ll actually spend your time on:

• Own the Trade Growth Funnel — driving the full journey from sign-up to monetisation, increasing both volume and quality of self-serve trade sign-ups, and owning the metrics that matter.

• Lead a high-tempo experimentation programme — running structured A/B, multivariate, and holdout tests across acquisition journeys, onboarding flows, freemium activation surfaces, and in-product conversion experiences.

• Bring marketing instinct into product — translating positioning and messaging into product experiences, improving landing pages, sign-up flows, nudges, and lifecycle touchpoints, and working hand-in-hand with Performance Marketing and CRM to optimise end-to-end conversion.

• Be the analytical centre of gravity — owning and evolving the funnel model that tracks every stage from impression to first paid action, so the team always knows where to focus next.

• Work in an AI-native way — using tools like Claude Code and Claude Cowork to build lightweight tooling, accelerate experimentation, automate recurring workflows and analysis, and sharpen how the whole PLG function operates.

• Influence across the business — representing the PLG stream in planning and growth reviews, aligning in-product and off-product growth motions, and helping shape the future direction of trade acquisition at Checkatrade.

It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:

• Experience in Growth, Product, Operations, or Growth Marketing — with a track record of owning funnels, growth metrics, or revenue-impacting initiatives and making them move.

• Strong analytical capability — comfortable with SQL (or equivalent), experiment design, statistical significance, and funnel modelling, and able to turn data into clear decisions.

• A structured approach to experimentation — you’ve designed and run A/B tests, multivariate tests, or holdouts and know how to draw the right conclusions from them.

• Hands-on experience with AI tools in your day-to-day work — you can walk through concrete examples of using Claude Code to build tooling or run analysis, and Claude Cowork to automate recurring workflows and the gains they delivered.
  

We believe great work deserves great rewards. Here’s just a taste:

• Competitive salary

• Health, well-being and learning support

• Gym membership, Smart Tech Scheme and Cycle Scheme

• Birthday/Special day leave

• Buy & sell holiday scheme

• 1 week’s paid charity leave and much more!

How we’ll get to know each other:

• Screening call with one of our Talent Acquisition Partners

• 1st stage interview with our Director of Trade Growth Products

• 2nd Stage interview and case study with a panel from our Trade Growth team

If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box

Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our Registration Form

About us

We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.

We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.

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