TheFamilyGroup
Growth Specialist (Build our in-house growth engine)
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职位描述
Most performance marketers optimize someone else's machine.
This role is different. You're not inheriting a setup — you're building one from scratch, across multiple brands, with real ownership and direct access to the founders.
We're TheFamily Group — a house of brands for families, from baby to teenage years. Double-digit million revenue, strong growth, and a clear ambition: to become the company behind Europe's most loved kids & family brands.
We've outgrown agency setups. Now we need someone who thinks like a founder, executes like a specialist, and wants to build something they're proud of.
Tasks
- Own and run performance marketing across multiple brands (Meta, Google, TikTok)
- Build a structured testing framework for creatives, hooks, and audiences
- Work closely with brand teams to develop high-performing ad creatives
- Set up and improve tracking & attribution from the ground up (Shopify, GA4)
- Analyze performance data deeply and turn insights into action
- Scale winning campaigns and systematically improve CAC
- Think in funnels and customer journeys — not just channels
Requirements
- Several years of hands-on performance marketing experience, ideally in D2C
- Meta Ads, Google Ads (Search & Shopping)— this is your core craft (must-have)
- Analytical mindset: you read numbers, draw conclusions, test hypotheses
- Experience with creative testing and iterative optimization
- No fear of ambiguity — you create structure where there is none
Nice to have:
- Shopify experience
- TikTok Ads
- Attribution and tracking setup know-how
Benefits
- Full ownership over something that actually matters
- Direct collaboration with the founders — short paths, real decisions
- Fast learning curve across multiple brands and audiences
- A team that builds, not manages
- Competitive salary + upside potential
- Dynamic, no-corporate environment
This isn't for someone who wants to optimize an existing setup and wait for approvals.
This is for someone who wants to build — and leave a mark.
If that's you: apply now. We move fast, keep it simple, and you'll hear back from us directly.
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如何申请
关于 TheFamilyGroup
TheFamilyGroup
Cologne
常见问题
Where is the Growth Specialist (Build our in-house growth engine) position at TheFamilyGroup located?
The Growth Specialist (Build our in-house growth engine) role at TheFamilyGroup is based in Cologne.
What type of employment is the Growth Specialist (Build our in-house growth engine) role at TheFamilyGroup?
This Growth Specialist (Build our in-house growth engine) position is offered as professional / experienced.
What skills are needed for the Growth Specialist (Build our in-house growth engine) role at TheFamilyGroup?
Key skills and focus areas for this role include Online Marketing.
How do I apply for the Growth Specialist (Build our in-house growth engine) position at TheFamilyGroup?
You can apply for the Growth Specialist (Build our in-house growth engine) role at TheFamilyGroup directly from this page. Create a professional, ATS-ready resume with Clever CV to strengthen your application before you apply.