Data Planner

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p>As a Data Planner, you'll be joining a dynamic and award-winning data planning team within a fast-paced agency environment. Reporting into a data planning manager, the team is part of the wider EMEA Data team. This has a mix of consultants, analysts, data scientists, insight and effectiveness experts, as well as a team of technical enablement specialists.&nbsp;</p> <p><strong>Who we’re looking for:</strong><br>We're seeking a highly collaborative and enthusiastic Data Planner to join our team to work on a large automotive account. You will be a key data evangelist, working with clients and internal teams to develop and deliver data-driven strategies focused on CRM targeting, personalisation, measurement, and optimisation.&nbsp;</p> <p><strong>What You Will Be Doing:</strong><br>As a Data Planner, you will be a crucial link between data analysis and broader marketing strategy, developing connected, data-inspired CRM programs. This involves:<br>• &nbsp; &nbsp;Building strong relationships with client stakeholders and internal VML teams to promote, develop, and manage data and analysis deliverables.<br>• &nbsp; &nbsp;Analysing campaigns to develop actionable insights.<br>• &nbsp; &nbsp;Defining KPIs, benchmarks, targets, and forecasts.<br>• &nbsp; &nbsp;Developing campaign targeting plans and briefs for internal or 3rd party campaign delivery teams.<br>• &nbsp; &nbsp;Measuring, evaluating, and optimising marketing activity using best practice testing methodologies.<br>• &nbsp; &nbsp;Presenting regularly to clients and attending client meetings.<br>• &nbsp; &nbsp;Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website.<br>• &nbsp; &nbsp;Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders.</p> <p><strong>What Skills Will Help You Be Successful:</strong><br>• &nbsp; &nbsp;2+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.<br>• &nbsp; &nbsp;Strong understanding of CRM principles and digital marketing landscape<br>• &nbsp; &nbsp;Proven ability to manage your own projects and work effectively within cross-functional teams.<br>• &nbsp; &nbsp;Excellent communication, organization, proposal writing, and presentation skills.<br>• &nbsp; &nbsp;Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.<br>• &nbsp; &nbsp;Strategic thinking and analytical skills, with a high level of numeracy.<br>• &nbsp; &nbsp;Proficiency in Excel and other data analysis tools.<br>• &nbsp; &nbsp;A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.<br>• &nbsp; &nbsp;A passion for data and its potential to drive business impact.</p> <p><strong>Nice to have’s:</strong><br>o &nbsp; &nbsp;Familiarity with marketing automation platforms, CDPs, and ESPs, especially Salesforce Marketing Cloud.<br>o &nbsp; &nbsp;Experience with website analytics and personalisation/testing tools (e.g., Google Analytics, Adobe Analytics &amp; Target).<br>o &nbsp; &nbsp;Experience with data visualization tools (e.g., Tableau, Power BI) is beneficial.</p> <p>&nbsp;</p><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on&nbsp;<a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>

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