Copywriter (m/f/d) - German Speaking

At FORMEL SKIN, part of the VOY family, we're redefining how people access healthcare. Together, we're building one of Europe's leading digital health platforms, helping millions of people improve their health through personalised treatments across dermatology, weight management, and preventative care.

Backed by some of Europe's leading health and consumer investors, FORMEL SKIN and VOY combine medical expertise, technology, and customer-centric innovation to make evidence-based healthcare more accessible, convenient, and effective. To date, we have supported millions of customers and patients through personalised treatment journeys and continue to expand our impact across new health categories.

Our ambitious team brings together experts from healthcare, consumer technology, product, growth, and operations. Based in Berlin and operating internationally, we're building the future of digital healthcare—and we're looking for exceptional people to join us on this journey.

As a Copywriter at FORMEL SKIN, you will play a vital role in shaping the voice of our brand across all channels. Your primary responsibility will be crafting compelling, precise, and engaging content that resonates with our audience and supports our mission of democratizing healthcare.

Tasks

• Create performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journey
• Support with video scripts, campaign messaging, and customer-facing materials for digital and print
• Translate marketing goals into clear and consistent communication
• Close collaboration with channel teams as well as Product, CRO and Design
• Optimize copy based on performance insights
• Contribute to brand messaging as well as the development of guidelines and standards

Requirements

• Native-level German writing skills
• 2–3 years of experience in performance copywriting or direct response marketing
• Understanding of conversion psychology, customer journeys, A/B testing and funnel mechanics
• Independent yet collaborative working style
• Experience in a fast-paced marketing environment (e.g. startup/scale-up) across multiple touchpoints

Benefits

• Drive the future of growth in digital healthcare: At FORMEL SKIN, you’ll be at the forefront of scaling performance marketing in a high-impact healthtech environment. This is more than just a marketing role—it’s your chance to shape and execute strategies that directly influence how we acquire and engage patients at scale. Work alongside passionate experts, innovate across channels, and leave a lasting mark on how digital dermatology reaches and empowers people.
• Benefits to perfectly fit you: every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours & a remote work allowance.
• Building a great team together: At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.

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