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SEO Specialist CV'si

SEO specialist resume example showcasing organic traffic growth, technical SEO, and content optimization achievements.

ATS-optimizedFree to useFully editableUpdated for 2026

Rachel

Kim

Senior SEO Specialist

Contact

(310) 823-4490
[email protected]
Los Angeles, CA

Summary

Data-driven Senior SEO Specialist with 5 years growing organic search traffic for B2B and e-commerce brands. Proven track record of increasing organic sessions by 180%+ and driving measurable revenue growth through technical SEO, content strategy, and link building. Google Analytics 4 Certified and proficient in Semrush, Ahrefs, and Screaming Frog.

Skills

Technical SEO and Site Auditing

Keyword Research (Semrush, Ahrefs)

Google Analytics 4 and Search Console

Link Building and Digital PR

Content Strategy and SEO Copywriting

Core Web Vitals and Page Speed Optimization

Screaming Frog and Sitebulb

HTML/CSS Basics for SEO

Languages

  • English(Native)
  • Korean(Conversational)

Education

Bachelor's in Marketing and Communications

UCLA

Sep 2015 - Jun 2019

Experience

Senior SEO Specialist

HubSpot

Mar 2022 - Present
  • Increase organic search traffic by 185% YoY through technical SEO audits, structured content strategy, and Core Web Vitals optimization
  • Rank 120+ target keywords in Google Top 3, generating $2.4M in attributed organic pipeline annually
  • Execute technical SEO improvements including schema markup and site speed optimization, reducing crawl errors by 94%
  • Build authoritative backlink portfolio acquiring 650+ DA 40+ links through digital PR and outreach campaigns
  • Partner with content team to create SEO-driven pillar pages increasing average time on page by 42%

SEO Analyst

Shopify

Jan 2019 - Feb 2022
  • Managed on-page and off-page SEO for 3 e-commerce client accounts with combined monthly organic revenue of $8M
  • Conducted keyword research identifying 2,400+ high-intent opportunities with low keyword difficulty scores
  • Implemented structured data (JSON-LD) improving rich result click-through rate by 28%

Projects

B2B SEO Cluster Strategy

- Present
Designed and executed 24-piece content cluster strategy targeting marketing automation keyword universe, achieving number 1 position for 8 head terms within 6 months

Certifications

Google Analytics 4 Certification

Google

ID: GA4-RK-2023

Semrush SEO Toolkit Certification

Semrush

ID: SEM-CERT-2022

Resume guide

How to write a SEO Specialist resume

A strong SEO Specialist resume has to pass an Applicant Tracking System (ATS) and then convince a hiring manager in about seven seconds. Here is exactly what to include, how to make each section count, and the mistakes that keep otherwise-qualified marketing candidates off the shortlist.

What to include in a SEO Specialist resume

  • Professional summary — 2–3 sentences naming your specialization, years of experience, and one standout result.
  • Work experience — reverse-chronological, with quantified achievements (numbers, percentages, dollar amounts) rather than duties.
  • Skills — 8–12 hard and soft skills, mirroring the exact wording of the SEO Specialist job posting.
  • Education & certifications — your highest degree plus any credentials valued in marketing roles.

SEO Specialist resume summary: good vs. bad

✗ Weak

“Hardworking SEO Specialist seeking a position to use my skills and grow with a great company.”

✓ Strong

“SEO Specialist with 5+ years of experience and a record of measurable results — for example, delivering a project 15% under budget or improving a key metric by 30%.”

Step by step

Write it in 5 steps

  1. 1

    Write your professional summary

    Open your SEO Specialist resume with a 2–3 sentence professional summary that names your specialization, years of experience, and one standout achievement. This sets the context for everything that follows and is the first thing a hiring manager reads.

  2. 2

    List your work experience with quantified achievements

    Add your roles in reverse-chronological order. Write 3–5 bullet points per role starting with a strong action verb (Led, Built, Reduced, Grew) and include a specific metric for every achievement — numbers, percentages, dollar amounts, or time savings.

  3. 3

    Build a targeted skills section

    List 8–12 skills directly matching keywords in SEO Specialist job postings. Include both technical skills (tools, software, methodologies) and soft skills (leadership, communication). Exact keyword matching is essential for passing ATS filters.

  4. 4

    Add education and certifications

    Include your highest degree, institution, and graduation year. List any certifications relevant to Marketing roles. Certifications can offset experience gaps and are often required or preferred by employers in Marketing.

  5. 5

    Optimize for ATS and download

    Use standard section headings (Experience, Education, Skills), avoid tables, columns, graphics, and text boxes, and save as PDF or DOCX. Run your resume through an ATS checker to verify keyword coverage, then download and apply.

FAQ

SEO Specialist resume FAQ

What should a SEO Specialist resume include?+

A SEO Specialist resume should include six key sections: (1) A professional summary of 2–3 sentences that positions you for the role; (2) Work experience in reverse-chronological order with quantified achievements using numbers, percentages, and dollar amounts; (3) A skills section with both technical and soft skills matching keywords in Marketing job postings; (4) Education listing your highest degree and institution; (5) Certifications relevant to the SEO Specialist role; and (6) Optional sections such as projects, publications, or volunteer work if they strengthen your candidacy. Use standard headings and avoid tables, columns, and graphics so Applicant Tracking Systems can parse every section correctly.

How long should a SEO Specialist resume be?+

A SEO Specialist resume should be one page if you have fewer than ten years of experience, and two pages maximum for senior or executive-level professionals with extensive accomplishments. Every line should earn its place — cut roles older than 15 years, generic duties, and anything not directly relevant to the SEO Specialist position you are targeting. Hiring managers spend an average of 7 seconds on an initial resume scan, so a tight, achievement-focused one-pager consistently outperforms a padded two-pager at the same experience level.

What skills should a SEO Specialist list on their resume?+

A SEO Specialist should list skills in two categories. Hard skills are the technical and role-specific competencies: tools, software, programming languages, methodologies, and domain knowledge required for the position — these come directly from the job description. Soft skills are the interpersonal and cognitive abilities that complement technical work: communication, problem-solving, collaboration, and leadership. Include 8–12 skills total, mixing both types, and mirror the exact phrasing used in Marketing job postings so your resume passes ATS keyword matching. Avoid generic filler like "Microsoft Office" unless the role explicitly requires it.

What makes a strong SEO Specialist resume stand out?+

A strong SEO Specialist resume stands out through three characteristics. First, quantified achievements: every bullet point in your work experience should contain a metric — revenue generated, percentage improvement, team size managed, or cost saved. Vague duties tell hiring managers nothing; specific numbers prove impact. Second, ATS optimization: use the exact keywords, job titles, and tool names that appear in the SEO Specialist postings you are targeting. Even a perfectly written resume will be rejected if it does not match the system's keyword threshold. Third, a targeted professional summary: a 2–3 sentence opening that names your specialization, years of experience, and one standout achievement immediately signals you are the right fit before the hiring manager reads a single bullet point. Clever CV's SEO Specialist resume example demonstrates all three in a format designed to pass ATS and impress human reviewers.

Is the SEO Specialist resume example on Clever CV free to use?+

Yes. The SEO Specialist resume example on Clever CV is completely free to preview and use as your starting point. Click "Use this Example" to copy it instantly into the Clever CV resume builder, where you can edit every section — replace the sample content with your own experience, skills, and certifications — and download a polished, ATS-optimized PDF. Creating an account is free and gives you immediate access to the builder. Advanced features such as AI-powered bullet point generation, the ATS compatibility checker, and resume scoring are available on paid plans.

Build your SEO Specialist resume in minutes

Start from this ATS-ready example, swap in your own details, and download a polished resume.