YouTube Data Analyst

Salary: £32,000 - 66,000 per year

Requirements:

• Proven experience in data analytics or digital/media analytics, ideally within YouTube, social media, or digital publishing.
• Experience analysing YouTube performance metrics, including watch time, audience retention, CTR, subscriber growth, RPM/CPM, and viewer behaviour.
• Ability to interpret large datasets and translate findings into clear commercial recommendations.
• Proficiency in BigQuery, SQL, Looker Studio, and data visualisation best practices.
• Familiarity with competitive intelligence and social analytics tools such as Tubular Labs, Social Blade, or similar platforms.
• Excellent stakeholder management and communication skills, including presenting insights to technical and non-technical audiences.

Responsibilities:

• Analyse YouTube channel performance across watch time, CTR, audience retention, subscriber growth, CPMs, return viewers, and audience share to identify trends, risks, and growth opportunities.
• Build, maintain, and optimise live reporting dashboards using Looker Studio and BigQuery, ensuring stakeholders have accurate, actionable performance data.
• Conduct competitive and market intelligence using tools such as Tubular Labs, Social Blade, and platform analytics to benchmark performance and identify emerging category trends.
• Deliver audience, content format, and growth analysis to inform channel strategy, content investment decisions, and new channel or format opportunities.
• Monitor portfolio performance against targets, flag underperformance, and provide data-driven recommendations to support business and commercial objectives.
• Produce insights that drive decisions across our YouTube team and inform our Originals commissioning pipeline.

Technologies:

• BigQuery
• Support
• Looker
• SQL

More:

We are LADbible Group, a digital entertainment business reaching over a billion people globally and generating more than 13.9 billion social views each month. Our portfolio spans lifestyle, entertainment, sport, gaming, and technology, with brands including LADbible, UNILAD, GAMINGbible, and UNILAD Tech. YouTube is a major growth engine for us, with channels including LADbible Entertainment, LADbible Stories, and SPORTbible. We work with creators and talent on formats such as Snack Wars, Minutes With, and Honesty Box. Our YouTube team is growing, and we are seeking a Data Analyst with experience in media industries. We use a blended working model, with most departments across our London, Manchester, and international offices working in the office four days per week. We are an equal opportunities employer, committed to building a diverse and inclusive workforce where everyone can be themselves and have their voices heard.

last updated 39 week of 2026