Paid Search Lead

Salary: £63,000 - 69,000 per year

Requirements:

• We require 3+ years of experience managing Paid Search at significant scale, ideally within a highly competitive consumer business.
• We require strong analytical skills and comfort working directly with raw data, advanced spreadsheets, and SQL rather than relying solely on dashboards.
• We require hands-on experience building automated bidding strategies using Google Ads Scripts, APIs, or other custom automation.
• We require familiarity with AI tools and regular use of LLMs to improve analysis, automate workflows, generate creative, and increase operational efficiency.
• We require strategic understanding of search, including competitor dynamics, auction mechanics, conquesting, and long-term market positioning.
• We require the ability to take full ownership of the channel and operate as a high-impact individual contributor.
• We require a fast working style, strong problem-solving ability, and a data-backed approach to recommendations.

Responsibilities:

• We own Paid Search end-to-end, managing a multi-million-pound budget across the UK while delivering against CAC, LTV, volume, and revenue targets.
• We build and continuously improve automated bidding systems using value-based bidding, scripts, APIs, and custom logic.
• We leverage AI and automation across the channel, from search query mining and ad copy generation to budget allocation, reporting, and workflow optimisation.
• We develop sophisticated auction strategies, including competitor conquesting, brand defence, impression share optimisation, and efficient market coverage.
• We dive deep into performance data, attribution, search query reports, and incrementality analysis to understand exactly what is driving growth.
• We partner closely with Data, Engineering, and CRO teams to improve measurement, attribution, Quality Score, and conversion performance.
• We forecast channel performance and make commercial decisions backed by robust analysis and experimentation.
• We build scalable playbooks that enable successful expansion of Paid Search into international markets.

Technologies:

• AI
• SQL

More:

We are Voy, and we are looking for a world-class Paid Search Lead to own one of our most important acquisition channels across the UK, with the opportunity to scale it internationally. This is a role for someone who loves building, combining analytical rigour with technical execution to design automated bidding systems, leverage AI to scale impact, and develop search strategies that outperform competitors in one of the UKs most competitive digital markets. We work closely with our Data, Product, and CRO teams, have direct access to leadership, and play a key role in shaping how search operates as we continue expanding globally.

last updated 36 week of 2026