Founding GTM & B2B Sales Lead

About the Role

This is a rare opportunity to be the first dedicated GTM and B2B Sales hire at a fast-moving preventive healthtech company. You won't be running plays from an existing playbook — you'll be writing it. If you thrive in zero-to-one environments, love building pipeline with modern tooling, and want real commercial ownership, this role was designed for you.

The company offers a membership-based personalized health platform built around comprehensive biomarker testing (100+ markers), clinician-reviewed insights, and year-round concierge support. On the B2B side, the platform powers a Diagnostics-as-a-Service offering — including an API and white-label capabilities — targeting employers, insurers, clinics, corporate wellness programs, and location partners.

You'll work directly with the founding team to build and own the entire revenue motion from scratch.

What You'll Do

• Build and own the B2B pipeline end-to-end — outbound prospecting, partnership development, and inbound conversion.

• Run the full sales cycle: discovery → demo → negotiation → close, with deal sizes ranging from €10k to €500k+.

• Define and execute the go-to-market strategy for B2B channels, including employers, insurers, clinics, and corporate wellness buyers.

• Set up the sales stack from zero — CRM, data enrichment, automation workflows, and intent signals.

• Partner directly with founders on ICP definition, pricing strategy, and packaging decisions.

• Feed real market signal back into product and business strategy.

What We're Looking For

Required:

• 2–6 years of B2B sales or GTM experience, ideally in healthtech, corporate benefits, diagnostics, or a related sector.

• Native or fully fluent German speaker — this is a hard requirement for this role.

• Proven ability to self-source pipeline; you don't need an SDR feeding you leads.

• Hands-on experience with modern sales tooling (e.g. CRM, enrichment tools, outbound automation).

• Comfortable operating in an early-stage, high-ambiguity environment with minimal structure.

• Strong commercial instincts — you can navigate complex stakeholders and multi-step deal cycles.

Nice to have:

• Experience selling into HR, employee benefits, occupational health, or insurance buyers.

• Background at a startup or scale-up in healthtech, biotech, or wellness.

• Familiarity with tools like HubSpot, Clay, Apollo, n8n, or similar GTM stack components.

This role is not a fit if you:

• Have only an SDR or lead-qualification background.

• Are accustomed to enterprise environments where leads are served on a plate.

• Require a remote or hybrid arrangement.

Compensation & Benefits

• All-in OTE: €50,000 – €60,000 per year

• Direct access and influence with the founding team

• Opportunity to shape the commercial function from the ground up

Please note: visa sponsorship is not available for this role.

Location

This is a fully on-site role based in Berlin, Germany, five days per week. Candidates must be based in Berlin or willing to relocate. No remote or hybrid arrangements are available.

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