Job Description
<div class="content-intro"><p><strong>About WPP Media</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p>
<p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p>
<p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p></p>
<p><strong><span data-contrast="auto">Job Title:</span></strong><span data-contrast="auto"> Senior Account Executive – SEO Content & Digital PR Strategy</span><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto">Location:</span></strong><span data-contrast="auto"> WPP London - One, 1 Southwark Brg, Southwark Bridge Rd, London SE1 9HL</span><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto">Reporting to:</span></strong><span data-contrast="auto"> Head of Performance Content</span><span data-ccp-props="{}"> </span></p>
<p><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto">About the Role</span></strong><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Are you a digital marketer with a passion for search, content, and creative strategy? Are you excited by how AI is changing the way people discover brands online?</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">We are looking for an ambitious Senior Account Executive to join our SEO Performance Content Team. </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">In this role, you will work closely with the Head of Performance Content to deliver organic search growth and authority. You will work across a prestigious portfolio of household names (including a global FMCG giant and leading brands across nutrition, pet care, and consumer goods) as well as supporting on other exciting client accounts.</span><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto">What makes this role unique?</span></strong><span data-contrast="auto"> This role bridges the gap between technical search optimisation and creative brand building. In our team, Digital PR is highly strategic and built entirely on SEO data to drive organic authority. Rather than running transactional media outreach and pitching journalists yourself, your focus will be on the strategic end-to-end SEO process - from content roadmapping and copywriting to conceptualising link-earning campaigns.</span><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto">Key Responsibilities</span></strong><span data-ccp-props="{}"> </span></p>
<p><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto">SEO Content & Creation (approx. 70%)</span></strong><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">End-to-End Content Delivery: </span></strong><span data-contrast="auto">Support and work across the entire content lifecycle - from initial search data analysis and building out content strategy plans/roadmaps, to preparing briefs and writing copy.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Copywriting & Creation: </span></strong><span data-contrast="auto">Write and edit high-quality, engaging, and SEO-friendly copy (from short-form landing pages to long-form articles) that aligns with clients’ brand guidelines.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">On-Page Optimisation: </span></strong><span data-contrast="auto">Review and optimise on-page content to ensure it is structured effectively for both search engines and emerging AI-search formats.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Keyword & Trend Research: </span></strong><span data-contrast="auto">Use SEO tools to uncover search trends, conduct keyword research, and identify content gaps.</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><span data-ccp-props="{"335559685":720}"> </span></p>
<p><strong><span data-contrast="auto">Digital PR & Link Strategy Support (approx. 30%)</span></strong><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Creative Campaign Support</span></strong><span data-contrast="auto">: Participate in brainstorms to help develop creative, link-earning Digital PR ideas designed to boost brand authority.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Agency Coordination: </span></strong><span data-contrast="auto">Assist in briefing and coordinating with WPP partner agencies and external PR teams to ensure our search objectives are aligned.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">Backlink & Competitor Monitoring: </span></strong><span data-contrast="auto">Monitor client and competitor backlink profiles to identify fresh link-acquisition opportunities.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">AI & Search Tracking: </span></strong><span data-contrast="auto">Help the team track how the search landscape is evolving, keeping an eye on AI search developments.</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">Account Coordination & Reporting</span></strong><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Day-to-Day Support: </span></strong><span data-contrast="auto">Help manage timelines, deliverables, and communication between our team, client contacts, and external partners.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Reporting: </span></strong><span data-contrast="auto">Assist in gathering data and compiling performance reports to demonstrate organic search and backlink growth.</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><span data-ccp-props="{}"> </span></p>
<p><strong><span data-contrast="auto">What We Are Looking For (Skills & Experience)</span></strong><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Experience: </span></strong><span data-contrast="auto">1.5 to 3 years’ experience spanning both SEO/Content and Digital PR simultaneously (ideally within an agency environment).</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">A solid SEO foundation: </span></strong><span data-contrast="auto">practical experience in keyword research, SEO strategy mapping, and understanding how backlinks build organic authority.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">Copywriting skills: </span></strong><span data-contrast="auto">a proven ability to write compelling, accurate, and on-brand copy. A keen eye for detail, grammar, and tone of voice is a must.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Curiosity around AI & Tech: </span></strong><span data-contrast="auto">familiarity with AI tools, or experience in building custom AI agents, is highly beneficial (though training will be provided if not).</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Strong coordinator: </span></strong><span data-contrast="auto">excellent organisational skills, with a creative mindset and the ability to multitask across different brand portfolios.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><strong><span data-contrast="auto">Communication: </span></strong><span data-contrast="auto">confident collaborator, comfortable working with internal teams, client contacts, and partner agencies.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><strong><span data-contrast="auto">SEO Tools: </span></strong><span data-contrast="auto">experience with tools like SEMrush, Ahrefs, or Google Search Console.</span><span data-ccp-props="{}"> </span></li>
</ul>
<p></p>
<p> </p>
<p><strong>Life at WPP Media & Benefits</strong></p>
<p>Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. </p>
<p>We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. </p>
<p>WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. </p>
<p>Please read our Privacy Notice (<a href="https://www.wppmedia.com/pages/privacy-policy">https://www.wppmedia.com/pages/privacy-policy</a>) for more information on how we process the information you provide. </p>
<p>While we appreciate all applications received, only those candidates selected for an interview will be contacted. </p>
<p> #LI-Promoted</p>
<p> </p><div class="content-conclusion"><p></p>
<p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"> <span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{"201341983":0,"335559739":0,"335559740":276}"> </span></p></div>
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wppmedia
London
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