Conversion Rate Optimisation Analyst

Salary: £35,000 - 35,000 per year

Requirements:

• Ability to demonstrate the values and behaviours of The Beaverbrooks Way
• Passion for eCommerce, CRO and UX
• Skilled at working with ContentSquare, AB Tasty or other CRO tools
• Keen eye for detail
• Ability to hold user experience in the highest regard
• Ability to meet deadlines in a fast-paced, reactive environment
• Experience using PowerPoint to present results
• Good understanding of SEO
• Experience using Monday.com or other project planning software
• Data and reporting experience with Google Analytics, Excel or other analysis tools

Responsibilities:

• Implement an ever-evolving CRO workstream to deliver increased conversion across our site
• Conduct analysis into user behaviour and communicate insights to the wider business
• Use user recordings, heatmaps and funnel visualisation to identify behaviour trends and test new ideas to our Design team
• Use CRO metrics alongside business knowledge to prioritise insights in the testing schedule
• Coordinate a test-and-learn cycle, constructing a robust design and implementation plan using our internal software
• Collaborate with the Product team on more complex tests that require development
• Engage in ongoing competitor analysis and market research to keep our CRO channel market leading
• Report back on the successes or failures of our testing while monitoring cumulative ROI
• Produce quarterly reports on ROI for the CRO channel

Technologies:

• Excel
• Support
• UX UI Design

More:

We are Beaverbrooks, a family-run business established in 1919 with 80 locations across the UK, including 57 Beaverbrooks stores and 23 dedicated brand boutiques such as TAG Heuer, OMEGA, Breitling and Tudor. We are proud of our friendly, collaborative culture and our core purpose to enrich lives by making a positive difference to our colleagues, customers, suppliers and the wider community. We offer a hybrid working pattern with 3 days in our Lytham St Annes office and 2 days working from home, plus benefits including an office profit share bonus, 33 days of holiday including bank holidays, an extra paid day off for your birthday, enhanced holiday entitlement with long service, generous colleague discounts, wellbeing support and counselling, contributory pension and life assurance, enhanced maternity and paternity packages with a return-to-work bonus, and charity initiatives. We are also recognised as a Best Company to Work For and an Outstanding Company to Work For.

last updated 32 week of 2026