Business Intelligence Analyst

Salary: £45,000 - 50,000 per year

Requirements:

• Degree in Business, Marketing, Economics, Computer Science, Data Analytics or a related discipline, or equivalent commercial experience.
• Previous experience in a Sales Intelligence, Sales Operations, Commercial Analyst or Business Analyst role.
• Extensive experience using Salesforce CRM, including reports and dashboards.
• Strong understanding of B2B sales processes and CRM data management.
• Advanced Microsoft Excel skills.
• Experience analysing data and presenting commercial insights to stakeholders.
• Experience with Salesforce CRM Analytics.
• Experience using Power BI or similar Business Intelligence tools.
• Knowledge of database management and data visualisation

Responsibilities:

• We manage and optimise our Salesforce CRM database to maintain accuracy, integrity and effectiveness.
• We develop, maintain and improve Salesforce dashboards, reports and analytics.
• We monitor data quality and implement processes to improve CRM governance.
• We identify opportunities to enhance Salesforce functionality, workflows and automation.
• We provide user support, guidance and training on Salesforce best practices.
• We analyse sales pipeline performance, forecasts, conversion rates and key KPIs.
• We produce regular sales reports, dashboards and management information.
• We analyse customer behaviour, sales trends and market performance to identify opportunities.
• We support territory planning, customer segmentation and sales target setting.
• We evaluate dealer and distributor performance through data analysis.
• We deliver data-driven insights to support strategic decision-making.
• We support Sales and Marketing with campaign analysis, lead reporting and targeted customer data.
• We develop reporting solutions that improve business visibility and reduce manual administration.
• We work collaboratively with stakeholders to identify opportunities for continuous improvement.

Technologies:

• Business Intelligence
• CRM
• Excel
• Support
• Marketing
• Power BI
• Salesforce

More:

We are offering a permanent, office-based role in Daventry with a salary of £45,000 to £50,000 per annum depending on experience. As a Sales Intelligence Analyst, we work closely with our Commercial, Sales and Marketing teams to deliver accurate reporting, analysis and commercial insights that support business growth, improve sales performance, strengthen customer engagement and drive operational efficiency.

last updated 30 week of 2026