CRM Data Analyst

Salary: £32,000 - 72,000 per year

Requirements:

• 5+ years of experience in CRM Analytics, Data Analytics, or related roles, ideally within the fashion, retail, or luxury sector
• Strong proficiency in Databricks (SQL, Python, or PySpark) for data transformation and analysis
• Solid understanding of CRM principles, customer segmentation, and campaign measurement
• Experience working with customer databases, CDPs, and marketing automation systems (e.g., Salesforce, Braze)
• Proven experience creating and maintaining reports and dashboards in Tableau and Looker
• Strong analytical mindset and attention to detail, with the ability to interpret complex data into clear business insights
• Excellent communication skills and stakeholder management, with the ability to present findings to non-technical audiences
• A passion for fashion, luxury, and customer experience

Responsibilities:

• Build, maintain, and optimize customer data models and segmentation frameworks in Databricks
• Identify customer insights and trends that inform personalization, targeting, and strategic decision-making
• Design and maintain interactive dashboards, preferably using Tableau and/or Looker and/or PowerBI, ensuring data accuracy and usability for key stakeholders
• Ensure data governance and consistency across global CRM and analytics platforms
• Collaborate with cross-functional teams to support omnichannel initiatives and clienteling tools, particularly with Data Science

Technologies:

• CRM
• Databricks
• Support
• Looker
• Marketing
• Python
• PySpark
• SQL
• Salesforce
• Tableau

More:

We are Burberry, a purpose-led luxury brand founded in 1856, driven by creativity, imagination, and sustainable luxury. We aim to create an environment where creative minds from different backgrounds can thrive, bringing a wide range of skills and experiences to our work. Our Global Customer team is growing, and this CRM Data Analyst role will work closely with CRM, Data Science, and Digital teams to turn data into actionable insights and help deliver exceptional client experiences. We are committed to being a force for good, driving industry change, and championing our communities.

last updated 36 week of 2026