Data Activation Lead

Salary: £85,000 - 95,000 per year

Requirements:

• Hands-on experience implementing digital tracking with Google Tag Manager
• Solid understanding of event-based data collection for analytics and/or advertising
• Experience with an enterprise digital analytics platform, ideally Amplitude
• Comfortable working with data layers, events and front-end implementations
• Working knowledge of JavaScript to collect and manipulate front-end data
• A meticulous, QA-minded approach and real attention to detail
• Awareness of privacy, consent and regulatory considerations in data collection
• A curious, proactive mindset — always looking for ways to improve tracking and data quality
• Experience in financial services or another regulated industry is a plus, but not essential

Responsibilities:

• Implementing and maintaining tracking across web and app using Google Tag Manager
• Translating tracking requirements into tags, triggers and variables aligned to agreed data layer standards
• Validating data collection through rigorous testing, debugging and QA
• Supporting the flow of tracking data to downstream analytics, activation and media platforms
• Working closely with the wider analytics and data activation teams to improve tracking coverage and consistency
• Collaborating with engineering and product teams to embed tagging into everyday delivery
• Spotting and escalating tracking gaps, issues or risks, with clear evidence
• Following data privacy, consent and regulatory best practice in everything we implement

Technologies:

• Flow
• JavaScript
• Web

More:

We are hiring a Digital Analytics Tagging Manager for our Bristol-based hybrid team. This is a hands-on, detail-driven role focused on making sure the data we collect from our website and app is accurate, complete and trustworthy from the moment it is captured. You will work closely with analytics, data activation and engineering teams to build robust tracking implementations using Google Tag Manager. We offer a salary of £85,000–£95,000 plus benefits and up to a 15% annual bonus, along with hybrid working from our Bristol office.

last updated 36 week of 2026