Salesforce Product Lead

Salary: £71,000 - 82,000 per year

Requirements:

• Deep expertise in the Salesforce platform and object model, with the ability to architect custom applications, objects, fields, and end-to-end processes at an enterprise level.
• Extensive command of Salesforce automation capabilities, best practices, and order of operations.
• Track record of designing and improving complex Salesforce automations, including advanced flows, validation rules, formula fields, and data model relationships.
• Proven success leading integrations across the revenue tech stack, including platforms such as Tableau, DocuSign CLM, and SalesLoft.
• Strong Salesforce architecture experience with a track record of designing, deploying, and governing Salesforce changes at enterprise scale.
• Salesforce Advanced Administrator Certification or Sales, Experience, or Revenue Cloud certifications are highly desirable.
• Willingness to gain Revenue Cloud certification as part of the role.
• Ability to define and own the Salesforce product roadmap, aligning platform capabilities with business strategy and revenue growth objectives.
• Exceptional critical thinking and analytical skills with a strong commercial mindset.
• Experience developing and presenting business cases for platform investment, including ROI analysis, build-vs-buy decisions, and resource planning.
• Proven ability to evaluate emerging Salesforce features and third-party tools and make strategic recommendations.
• Comfortable operating with ambiguity and driving clarity in a fast-paced, high-growth environment.
• Proven success in managing, mentoring, and developing Salesforce Administrators and technical team members.
• Strong stakeholder management skills with the ability to influence at senior leadership level.
• Experience managing external partners, consultancies, and vendor relationships, including contract negotiation, performance management, and delivery oversight.
• Exceptional communication skills with the ability to explain complex technical concepts to non-technical audiences.
• A collaborative, inclusive leadership style that builds trust and empowers others.

Responsibilities:

• We lead support for our Global GWI team in maintaining and enhancing our CRM.
• We own tool integrations across our revenue technology stack.
• We report into the Senior Director of Revenue Operations and own data accuracy, efficiency, and ongoing optimisation of Salesforce.com for all operations teams.
• We oversee Salesforce and integrated products to ensure systems are scalable, well-integrated, and aligned with business goals.
• We support a high-performing team and their professional growth through coaching, collaboration, and operational excellence.
• We drive seamless rollout and adoption of new system enhancements through communication, training, and enablement across commercial teams.
• We manage the Salesforce roadmap and oversee key system projects, ensuring strategic alignment and efficient delivery across revenue systems.
• We act as a bridge between RevOps, Sales, Finance, Product, and Marketing to enhance data consistency, revenue reporting, and system capabilities.
• We continuously improve automation and lead-to-cash workflows to reduce manual effort and enhance scalability.

Technologies:

• Architect
• Cloud
• CRM
• Support
• Marketing
• Salesforce
• Tableau
• DevOps
• REST

More:

We are GWI, a disruptor in the global market research industry, and we are looking for a Salesforce Product Lead to join our Revenue Operations team in London. This is a full-time hybrid role with a weekly office requirement of two days per week. Youll work on meaningful projects with visible impact across the wider organisation, helping us improve our CRM, drive efficiencies across the revenue team, minimise time-consuming syncs, and improve data quality. We offer a competitive package including 25 days annual leave plus holiday closures, health and wellbeing support, enhanced family benefits, carer days, mental health support, 4% pension matching, recognition programs, flexitime, early Friday finishes, hybrid and remote options, a work-from-home budget, accredited learning, leadership development, global career mobility, DE&I initiatives, volunteering opportunities, donation matching, and payroll giving. We are committed to diversity, equity, and inclusion, and as a Disability Confident employer we welcome applications from disabled candidates and can provide adjustments throughout the hiring process.

last updated 34 week of 2026