Lead Customer Journey Developer

Salary: £75,000 - 75,000 per year

Requirements:

• Proven experience in a MarTech specialist role.
• An understanding of customer journeys, personalisation principles, and execution.
• Experience with A/B testing methodologies and statistical analysis to interpret results and inform data-driven optimisation decisions.
• Proficiency in web analytics tools, ideally Google Analytics, to measure and analyse campaign performance within the customer journey context.
• Strong understanding of web technologies, including HTML, CSS, JavaScript, and APIs, to support technical implementation and troubleshooting.
• Hands-on expertise using Adobe Target and Adobe Journey Optimizer is preferred but not essential.

Responsibilities:

• Collaborate effectively with cross-functional teams, including marketing, analytics, and IT teams.
• Translate business needs into effective personalisation strategies.
• Develop customer journeys using Adobe Target and Adobe Journey Optimizer.
• Act as the technical expert for Adobe Target and Adobe Journey Optimizer, providing guidance on implementation best practices, data integration, segmentation, and campaign orchestration.
• Design, build, and deploy personalisation campaigns within Adobe Target, ensuring alignment with business goals and optimal customer experiences.
• Configure and manage Adobe Target and Adobe Journey Optimizer activities, including A/B and multivariate testing, experience targeting, and product recommendations.
• Ensure seamless integration between Adobe Target, Adobe Journey Optimizer, and other marketing technologies.
• Implement and maintain robust testing, tracking, and measurement strategies within Adobe Target and Adobe Journey Optimizer to monitor campaign performance, analyse results, and drive continuous optimisation.

Technologies:

• CSS
• Support
• JavaScript
• Marketing
• Web
• UX UI Design

More:

We work together at Jet2.com and Jet2holidays to deliver amazing journeys, creating unforgettable package holidays and flights with a strong Customer First ethos. As our Lead Customer Journey Developer, you will help drive effective conversion through relevant, personalised, and continuously optimised customer journeys. You will work closely with Adobe, marketing, analytics, and tech teams, with access to hybrid working, annual pay reviews, 26 days holiday plus Bank Holidays, and Adobe platform training and ongoing support where required. We are redefining travel experiences and creating memories for millions of passengers.

last updated 31 week of 2026