Senior Product Manager

About Typeform

Typeform helps people create better conversations at scale.

Millions of people use Typeform to collect information, understand their customers, generate leads, run research, gather feedback, and power workflows across their businesses.

We are continuing to evolve Typeform from a form builder into a broader platform for collecting, understanding, and acting on information. AI is becoming a major part of that direction, both through experiences we build for customers and through making Typeform easier for AI agents and other products to interact with.

We are looking for a Senior Product Manager to help shape what comes next.

The role

As a Senior Product Manager at Typeform, you will own a meaningful product area and work closely with Engineering, Design, Data, Research, Marketing, and other teams to turn customer problems and business opportunities into products people genuinely want to use.

You will be responsible for understanding the problem space, setting product direction, deciding where the team should focus, and helping the team move from insight to execution.

This is not a role where Product simply writes requirements and hands them to Engineering.

We expect our Product Managers to be close to customers, opinionated about the problems worth solving, comfortable making decisions with incomplete information, and able to bring teams together around a clear direction.

You will balance customer value, product quality, technical considerations, and commercial impact while helping the team move quickly and learn.

What you will do

• Own the strategy and roadmap for a key area of the Typeform product.
• Build a strong understanding of our customers, their workflows, and the problems they are trying to solve.
• Identify opportunities through customer conversations, behavioural data, research, market insight, and product intuition.
• Turn broad problems into clear product bets, hypotheses, and measurable outcomes.
• Partner closely with Design and Engineering from discovery through delivery.
• Work with Data and Research to understand customer behaviour and evaluate whether what we build is working.
• Make thoughtful prioritisation decisions across customer needs, business goals, technical investment, and product quality.
• Define success measures and use them to guide product decisions before and after launch.
• Run experiments where appropriate and use the results to shape future product direction.
• Work with Marketing, Sales, Customer Success, and other teams to ensure we understand the wider customer and commercial context.
• Communicate product direction clearly and build alignment across teams and leadership.
• Help teams move from ideas to shipped experiences without losing sight of the original customer problem.
• Look beyond individual features and think about how your product area contributes to the wider Typeform platform.
• Explore how AI can improve the customer experience, change existing workflows, and create new ways for customers to get value from Typeform.

What we are looking for

• You have significant experience building and scaling digital products, ideally within SaaS, product led growth, collaboration software, productivity tools, or another strong product environment.
• Comfortable taking on messy, ambiguous product problems and bringing structure and direction to them.
• A strong focus on customer problems and outcomes, rather than jumping straight to features.
• Strong product judgement, with the ability to use customer insight, data, and context to make good decisions.
• Close collaboration with Engineering and Design, with product development treated as a shared discipline.
• Able to set a clear product direction while staying practical about what the team should focus on next.
• Confident making trade offs, making decisions, and explaining the thinking behind them.
• Good judgement around when to experiment, when to research, and when there is enough evidence to move forward.
• Clear communication, with the ability to adapt complex ideas for different audiences.
• Commercial awareness and an understanding of how product decisions can influence activation, engagement, retention, expansion, and revenue.
• Curiosity about AI and how it is changing the way products are built and how customers interact with software.
• A real care for product quality and the details that shape a strong customer experience.

You might be particularly strong in one or more of these areas

• We do not expect every Senior Product Manager to have the same background.
• Depending on the team, relevant experience could include:
• Product led growth, onboarding, activation, or retention
• Creation tools, editors, builders, or content creation experiences
• Platform products, APIs, integrations, or developer ecosystems
• Analytics, insights, research, or data products
• Pricing, packaging, payments, or monetisation
• AI powered products, agents, automation, or intelligent workflows
• B2B SaaS products used across multiple teams and use cases

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