Head of UI/UX

Salary: £43,000 - 83,000 per year

Requirements:

• 10+ years of experience in UI/UX or related fields
• Proven track record of leadership and team development
• Strong leadership skills with experience mentoring and managing UI/UX teams
• Proven experience building and leading a UI/UX department, defining structure, hiring, and setting best practices
• Ability to balance creative vision, business and technical constraints with player value and best practices
• Expertise in UI/UX for games, including interaction design, accessibility, information architecture, and usability heuristics, with a good understanding of technical requirements and limitations
• Strong knowledge of game control schemes, onboarding, and player psychology
• Experience in outsourcing/vendor management and working with external UI/UX partners
• A methodological and data-informed approach
• Experience in project management methodologies such as scrum and agile
• Knowledge of project management software and tools
• Excellent organisational, management, and problem-solving skills
• Excellent ability to connect people, with experience building and maintaining teams through cooperation and collaboration
• Strong diplomatic skills with the ability to unite multiple stakeholders with varied priorities and needs
• Excellent verbal and written communication skills
• Experience working with in-house or proprietary game engines such as Unreal Engine UMG, Unity UI, or similar UI implementation tools
• Understanding of Agile workflows and experience integrating UI/UX into iterative game development processes
• Desirable: experience in AAA or high-profile game development with a major UI/UX leadership role, preferably on multiple platforms
• Desirable: strong visual design sensibility and the ability to work with artists and engineers to achieve high-quality UI aesthetics
• Desirable: familiarity with motion design and UI animation principles for interactive feedback
• Desirable: proficiency in UI/UX tools such as Figma, Adobe XD, Axure, or equivalent
• Desirable: passion for game accessibility standards such as WCAG and Xbox Accessibility Guidelines
• Desirable: experience in planning and delivering large-scale AAA game projects
• Desirable: knowledge of the broader game development process from inception to post-release, including the interplay and dependencies between disciplines
• Desirable: broad knowledge of games and interest in relevant game industry trends
• Desirable: experience working with data analytics for player behaviour analysis
• Desirable: hands-on experience with UX research methods, including usability testing, playtests, and data-driven design

Responsibilities:

• Lead the recruitment, training, and mentoring of top UI/UX talent, fostering a culture of excellence
• Craft the vision and strategy for UI/UX for the franchise with the UI Product Owner, aligned to franchise strategy and project needs
• Work closely with Production to establish UI/UX budgets, timelines, and staffing needs
• Be accountable for the long-term UI/UX backlog as part of the wider Gameplay Platform initiative
• Drive the establishment and maintenance of quality standards, best practices, design systems, documentation, guidelines, processes, and workflows
• Ensure a data-driven approach to UI/UX decision-making by leveraging player feedback and research
• Stay ahead of industry trends, emerging technologies, and interaction models in gaming and beyond
• Drive innovation in control schemes, accessibility, onboarding, and player journey design
• Work closely with UX Testing & Research to validate player interactions and act as the primary liaison with them in the franchise
• Collaborate with Project Leadership Teams and UXR and audience research functions on playtesting, A/B testing, eye-tracking studies, and user research
• Translate player insights into actionable design improvements
• Collaborate in maintaining player personas and behavioural models to inform game design
• Identify challenges, opportunities, initiatives, and risks with Franchise and Project Leadership Teams, and escalate where necessary
• Represent and communicate the vision, strategy, and status of the department, including future opportunities and risks
• Support the franchise and project delivery with a data-informed, player- and product-centric, people-led mindset
• Build and maintain a positive, open, informed, and focused team
• Build and maintain the department resourcing strategy and communicate it clearly to stakeholders
• Lead and mentor the UI/UX team, ensuring individual and collective growth
• Build, refine, and maintain guidelines, standards, workflows, processes, and documentation across the department
• Collaborate with Franchise Leadership to ensure department vision, strategy, and operations align with the strategic roadmap
• Build and maintain a future-facing feature roadmap for the department and communicate it to stakeholders
• Collaborate with Franchise Leadership and Project Leadership teams to plan future strategic work
• Collaborate with Franchise Leadership and Project Leadership teams to ensure project delivery
• Act as a tiebreaker between Projects and the Franchise on department-related decisions
• Escalate significant tiebreak decisions to the Franchise Leadership Team with recommendations where required
• Participate in UI/UX reviews, providing strategic direction and hands-on feedback
• Stay involved in high-level problem-solving to ensure UI/UX solutions align with player expectations
• Collaborate in planning and overseeing UX research and playtests, analysing data for usability improvements
• Engage with external vendors and outsourcing partners, overseeing quality and integration of external work
• Advocate for product- and player-centric design in franchise-wide discussions and leadership meetings
• Monitor UI/UX trends and best practices to keep the team at the forefront of industry standards

Technologies:

• Figma
• Support
• Product Owner
• Unity
• Unreal
• UX UI Design
• GameDev

More:

We are Creative Assembly, and we care deeply about the experiences we create, putting players at the heart of our decisions. We are all game makers, and no matter our role we are empowered to make significant contributions to our games, supported by skills development and growth opportunities. Most roles with us are hybrid, with 3 days a week in the studio. We offer benefits to support you and your family, including Work from Anywhere for a temporary period each year, enhanced holiday allowance, maternity and paternity breaks, flexibility with our core hours, no-notice holidays, a performance-based discretionary bonus scheme, a bespoke relocation package for you and your dependents, private medical and dental insurance, life insurance, free health care screening, additional perks such as free games, work parties and technology discounts, plus wellbeing support and virtual confidential counselling. We are an equal opportunities employer and our studio sites have disabled access. Our studio location is Horsham, RH12 1JW, and this is a full-time role.

last updated 37 week of 2026