Head of Data and Insights - Football

Salary: £55,000 - 65,000 per year

Requirements:

• Proven experience building an insight function or leading analytics in a fast-moving business.
• The ability to turn data into recommendations rather than reports, with the credibility to influence senior decisions.
• Experience building KPI frameworks, reporting and forecasting models.
• A track record of leading experimentation.
• Practical use of automation to improve efficiency and sharpen insight.
• Excellent communication and storytelling skills.
• Commercially savvy, not only technically strong.
• Likely background in sport, high-growth ecommerce, consumer brands, retail, subscription businesses, sports betting, or digital scale-ups.

Responsibilities:

• Own the reporting rhythm by building the executive dashboard and weekly leadership pack, giving clear sight of revenue, customers, profit, and key KPIs.
• Drive commercial insight by analysing competition performance, pricing, and portfolio, then making recommendations that improve results.
• Understand the audience and customer by measuring content, campaigns, partnerships, retention, and customer value, then acting on what they tell us.
• Build forecasting and experimentation by improving forecast accuracy and embedding a culture of testing and learning.
• Apply practical automation to remove repetitive reporting work so that time goes into thinking.
• Support decisions by participating in leadership meetings, answering questions, and shaping the calls that matter.

Technologies:

• Support

More:

We are a profitable and fast-growing prize competitions business for football supporters, with a large and loyal following built on strong product instinct, speed, and real football knowledge. We are creating a new insight capability so every departments data can be turned into better decisions, and this role will be a trusted voice in our leadership team. We offer a competitive salary depending on experience, a discretionary bonus to be agreed, a team of analysts and data specialists with scope to grow, and a seat in a newly forming leadership team with direct access to our CEO. This is a Leeds-based, office-based role with the possibility of some hybrid working, and we are an equal opportunities employer.

last updated 31 week of 2026