Descripción del puesto
About the Role
We're a fast-growing, seed-stage enterprise AI platform company based in Berlin, building software that helps organisations securely and flexibly adopt generative AI across their entire operations. Our platform offers model-agnostic AI chat, workflow automation, and custom AI agents — all with a strong focus on security, compliance, and European data hosting.
We're looking for a Product Marketer to sit at the intersection of product and market. You'll translate frequent product releases into sharp positioning, compelling stories, and sales-ready materials — playing a central role in how customers and prospects understand our capabilities as both the product and the category evolve.
What You'll Do
Own go-to-market plans for every meaningful product release and execute them across the right channels.
Turn product updates into compelling narratives that explain why new features matter — and to whom.
Develop and maintain positioning that clearly differentiates the product for different buyer personas (e.g. enterprise IT leaders vs. AI leads) and markets.
Create clear, high-quality product content: comparison pages, capability overviews, one-pagers, and campaign explainers.
Work directly with customers, support tickets, and sales calls to surface what users truly value.
Enable sales and customer success with strong framing, collateral, and ready answers to difficult product questions.
Help define category positioning for enterprise AI as the market and product continue to evolve.
Participate in product reviews to stay close to what is being built and why.
What We're Looking For
Must-haves:
3+ years of experience in product marketing, delivering go-to-market for software features with measurable impact.
Proven track record owning end-to-end GTM for software product releases — planning and executing across channels.
Ability to explain technical products clearly and simply to non-technical audiences.
Excellent writing skills with a focus on clarity over cleverness.
Strong habit of engaging customers directly to surface value and translate insights into marketing and sales assets.
Comfortable participating in product reviews without needing to be an engineer.
A bias towards owning problems end-to-end rather than waiting for briefs.
Collaborative, kind approach to teammates and customer-facing stakeholders.
Nice-to-haves:
Regular use of AI tools for research, drafting, and content synthesis as part of your workflow.
Willingness and ability to be on camera or participate in public-facing demos and presentations.
Experience targeting or marketing to German enterprise IT buyers (including the German Mittelstand).
Location & Work Arrangement
This is an on-site role based in Berlin, Germany. We're a small, hands-on team and value being in the room together. Please note that visa sponsorship is not available for this position.
About the Company
We're a 20-person startup founded in Berlin in 2023, backed by well-known institutional investors at the Seed stage. Our platform is used by thousands of organisations — from large enterprises to growing mid-market companies — to roll out AI safely and at scale. We're building in one of the most exciting and consequential spaces in enterprise software right now, and this is an opportunity to shape how the market understands what we do.
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Cómo postular
Sobre Clera
Clera
Berlin
Preguntas frecuentes
Where is the Product Marketer position at Clera located?
The Product Marketer role at Clera is based in Berlin.
What type of employment is the Product Marketer role at Clera?
This Product Marketer position is offered as Full Time.
What skills are needed for the Product Marketer role at Clera?
Key skills and focus areas for this role include Engineering.
How do I apply for the Product Marketer position at Clera?
You can apply for the Product Marketer role at Clera directly from this page. Create a professional, ATS-ready resume with Clever CV to strengthen your application before you apply.